Wednesday, June 3, 2009

Twilight Weekly Wrap: New Moon Trailer Hype

Amid all of the online Twilight hype surrounding the release of the official New Moon trailer at the MTV Movie Awards and on MySpace, how many websites do you think will be writing reviews of the New Moon trailer come Sunday night? It doesn't really matter. Obviously there will be thousands upon thousands, and thousands more after that. In fact, trailer reviews for New Moon have already hit the Internet, even reviews of exclusive 15-second footage. It's amazing. There was a time not too long ago when most top tier entertainment editors and webmasters scoffed at trailer reviews. The general consensus among many credible publishers was that reviewing a movie trailer was pointless since there's no way you can gauge the final product by analyzing a calculated promotional spot selling tool. Although it may not look like it at first glance, it's still that way today. But what type of impact will the New Moon trailer have on fans in the midst of growing mountains of press coverage?

Will the official New Moon trailer be an accurate barometer of how good New Moon will be in the end and how Robert Pattinson, Kristen Stewart, and Taylor Lautner have grown? For some Twilighters, sure, any footage is good footage. From our perspective, the New Moon trailer will serve a dual purpose: 1. It will satisfy the near fever pitch Twilight anticipation. 2. Build fresh New Moon momentum from a brand new starting point. Hey, we're just as excited to see the New Moon trailer as you are, but it's been awkwardly entertaining to see so much hype around ... well ... a trailer. Not that we haven't seen massive trailer hype in the past with other films, but this time the online bandwagon is a lot bigger and it's going to be littered with thousands of reviews of the New Moon trailer between Sunday night and Monday morning. The trailer hype is all a bit too Pavlovian at this point, but coverage of The Twilight Saga and New Moon is quickly becoming just as entertaining as the novels and movies. It really is an interesting and revealing study in human behavior.

[Twilght New Moon Trailer] New Moon has already received a gargantuan amount of minute-by-minute press without the official trailer in the picture. We all know the New Moon trailer was coming down the Twilight pike at some point, but are some Twilight fans already suffering from New Moon overexposure? When the trailer debuts and a new onslaught of New Moon coverage hits the net, will the hype eventually begin to have the opposite effect? Recently one of our readers shared her thoughts on the amount of media coverage New Moon is receiving and the impact it's having on her as a fan of The Twilight Saga. From our Talkback, Lizzy writes, "The more I see photos of the set and crew plastered all over the Internet the less I want to see it. It's meant to be a cinematic experience, and where's the experience when it's been followed every step of the way? It leaves no surprises." Can too much of a good Twilight thing be harmful in the long run? Will the official trailer do the trick in maintaining the essence of that very experience? We'll have to wait and see.

[Twilght New Moon Trailer] Interestingly, another one of our Twilight readers shared the same sentiment, but is looking for the New Moon trailer to offset the ongoing tidal waves of New Moon press. In the same thread, Megan from Boston writes, "I love the novels. I've read each of them twice already and can't wait to see the trailer, but I'm getting exhausted by all of the ridiculous headlines I see around the web. After enduring all of the craziness, I'm really hoping the trailer blows me away. I don't want to get to a point where I'm like, I just don't care anymore." Obviously some Twilighters are already feeling the New Moon crunch with six months still on the Twilight calendar before the sequel hits theaters. Given all of the online press hype, however, it's going to be fascinating to see how the New Moon trailer fits into the ever-expanding coverage. Duck and cover, another Twilight tidal wave is coming.

Are we excited to see how the past few weeks of the production in Vancouver have paid off in terms of New Moon footage? You bet. Will the newly released New Moon trailer be an accurate barometer of how good New Moon will be in the end and how Robert Pattinson, Kristen Stewart, and Taylor Lautner have grown? From the film standpoint only, no, of course not. Like I mentioned, it doesn't matter. For our reader Megan's sake, and Twilight fans at large, we hope it blows everyone away.


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